In 1992, Nickelodeon began work on Games Animation's first fully in-house series, Rocko's Modern Life. It oversaw the production of three animated programs for Nickelodeon: Doug, Rugrats, and The Ren & Stimpy Show. The studio was founded in 1990, originally named Games Productions Inc. In November 2019, Nickelodeon Animation Studio signed a multiple-year output deal for Netflix, which will include producing content, in both new and preexisting IP, for the streaming platform.
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Since the 2010s, the studio has also produced its own series based on preexisting IP purchased by Paramount Global, such as Teenage Mutant Ninja Turtles and Winx Club. It has created many original television programs for Nickelodeon, such as SpongeBob SquarePants, The Fairly OddParents, Rugrats and Avatar: The Last Airbender, among various others. The brand added that through Corinne’s stories, young readers can learn that home means being surrounded by the people they love and to be proud of who they are, while advocating for positive change.Nickelodeon Animation Studio is an American animation studio owned by Paramount Global. More recently, Mattel revealed its 2022 Girl of the Year for the American Girl brand, Corinne Tan last month, amidst anti-Asian sentiments. According to Mattel, Corinne must find her balance as she adjusts to her new blended family and the courage to speak up when faced with xenophobic comments. This collaboration also marks Barbie's first debut in the digital art world, with three one-of-a-kind NFTs of Barbie and Ken avatars. The avatars are styled on complete looks from Balmain's designs and are each accompanied by a one-of-a-kind bespoke set of Barbie-sized Balmain pieces, creating a unique digital and physical art collection. According to Mattel, the collection was developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture.
Separately, Mattel partnered with French luxury fashion label, Balmain to release an imminent collection and a series of exclusive NFTs. Following Mattel's reclamation of Disney Princess and Frozen, Mattel's stock rose to over 6% in premarket trading that day, while Hasbro's was down by more that 1%, CNBC reported. According to multiple media reports, the loss of the franchises led to a period of financial troubles and an active turnover in the C-suite at Mattel.
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Richard Dickson, president and chief operating officer, Mattel, said that the company is incredibly proud to welcome back the Disney Princess and Frozen lines. “As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters," he added.ĭespite working with Disney since the 1950s, Mattel had lost the license to the franchises to Hasbro in 2016. The collection is expected to launch at retailers around the globe at the beginning of 2023. As part of the agreement, Mattel will have the global licensing rights to develop lines of toys for Disney consumer products, games and publishing, including fashion dolls, small dolls, and figures. Mattel kicked off the year on a high note when it embarked on a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Additionally, Kriez said that it is in the works of launching a live-action series in collaboration with Nickelodeon, fashioned after its Monster High collection.
"In addition to our own IP, we now have a formidable lineup of evergreen properties, from Microsoft, Nickelodeon, Nintendo and Universal, WWE and Disney," Kriez said.Īccording to CNBC, Mattel aims to continue innovating the Barbie brand by producing a live-action film starring Margot Robbie and helmed by Greta Gerwig.Īt the same time, it will release animated Barbie specials and bring new, non-toy merchandise to stores and the digital realm. This comes as the toy industry continues to grow despite supply chain disruptions, with a 11% and 9% growth recorded in 20 respectively. Mattel has unveiled its plans to expand its presence into other segments such as consumer products, digital gaming and filmmaking. According to chairman and CEO Ynon Kreiz, in a pre-taped 2022 virtual analyst presentation, Mattel has seen an eight to 10% net sales growth in constant currency this year and has, in turn, raised the forecasted a high single-growth for the company next year.
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